About us
Our value is our experience. The experience that was worth tens of millions of dollars for us, as well as consequences due to mistakes, and, of course, the experience that has brought us to success.
Experience cannot be bought, it can only be earned by labor, time and money. Working with us, you will get the most important thing, which is the opportunity of avoiding mistakes that thousands of entrepreneurs and companies, as well as we did.
We have experience to work in Russia. We have experience to work in Asia.
Should you work with us?
Decide yourself
We work for
Startups and SMEs

Startups, small and medium-sized enterprises with MVP or working business model, as well as market for scaling. We understand the pain of the teams in seeking the investments as we have this background as well. That is why we can look at the project from both sides. Our focus - blockchain, fintech, F&B, e-commerce, web-services, IoT.
Ecosystem and supporting organisations
We are working close with ecosystem and supporting organisations, i.e. co-working spaces, accelerators, startup communities, universities, education centers. We believe that ecosystem is one of the most important things to achieve the targets and ready to share our resources with all ecosystem participants.

We provide our expertise to VCs, family offices and business angels. Sourcing dozens of projects every month and selecting the best, we are happy to support investors to find the best projects in the market. We are focused only on industries and markets where we have an expertise. Grown from the real business we understand clear the points of the project investors want to check.
Our guarantees - our reputation
We are very open with you. Each of us has earned a reputation both in Asia and in Russia. You can contact each of us and we will answer you without fail. Our credo is honesty and transparency.

We do not undertake projects, in which we do not have enough competence. We do not undertake a project if we doubt the team's ability to realize the tasks and goals in view.

We do not have a fixed price for our services, because we are in the habit of to negotiating it. For us, the result is important, not the process. So if we see a promising project and a strong team, we are ready to serve for a certain percentage of a company's profit or for a percentage in the capital.
Our services
Management consulting
Having a lot of years of working experience in Russian and international companies, in launching projects and companies from scratch, as well as a deep understanding of the markets and segments we work in, we are ready to share this experience with our customers.
Investors relations
We have direct contacts with investment funds and business angels. We work only in specific spheres, where we have expertise, market understanding, partners and connections. We know how to submit a project to an investor. We know what investors pay attention to. Our experience embraces over 100 presentations prepared by our team members and presented to investors of different levels.
Marketing advisory
Each market is different from others with its own customer's habits and mentality. Hong Kong is not China and China is not similar from province to province. Russia is different from others. We understand the difference, we have trusted partners to make the research and provide expert advisory and connections. We learned by ourselves and for our own money and now ready to share this experience.
Do you need to have a personal presentation?
Call us or send an email. We will reach you without fail.
Our team
Only high-class professionals with many years of experience in their fields
Ivan V. Ivanov
Founder, Partner
Hong Kong
Co-Founder Enecuum, former Managing Director of Yukuma Group, a Founder and CEO of UPSTUDY GROUP. Sales, business development and networking expert. Serial entrepreneur.
Evgeny Strelnikov
Operations and business development
Business Development Director of Upstudy Group and Up Business Consulting in Russia. General Manager of AM Digital - digital agency, serving the largest companies in Russia
Valeria Nikolnikova
Hong Kong
Former Marketing Director of Yukuma Group, has more than 12 years of experience as a top manager for advertising and marketing in major Russian and international companies. Marketing expert.
Advisers and partners
Ashley Galina Dudarenok
Hong Kong
Founder and managing director Alarice International
Founder Chozan
Marketing expert.
Wan Rim
South Korea and Japan.
Founder and CEO Excel Investments, Seoul, Korea, more than 25 years in Ventiure business and Angel investments, connections all over South Korea and Japan.
Kim Seng aka Max Teh
Founder of Netrove, shareholder in 14 businesses, including Zap Zap Math. More than 30 years business experience.
Our approach to work
We focus on operating business and start-ups, which are ready to scale up their business, explore new markets, attract investments or look for new ways of development.

It is important for us to maintain trust of our partners, that's why we take only such projects for which we can provide a qualitative assessment and relevant connections for project implementation and see a real possibility of achieving the required result. The key directions we work in are Fintech, Blockchain, Healthtech, Education, Internet of Things, AI, e-commerce and web.

For each project we carry out an individual expert analysis through several stages. At the first stage, we independently evaluate a project. Then we invite industry experts and opinion leaders from among our partners in order to form the most complete picture and give an effective feedback in the early stages through project presentations, building a business model and by help of market analysis and road map of actions.

Based on the data collected, we propose a course for the project development and options for cooperation.
Russia: +7 812 3633023
Hong Kong: +852 5345 2951

e-mail: partner@upbс.pro
9/F, Business center "ATRIO", 22 Petrogradskaya Embankment, Saint Petersburg, Russia

12/F, West Exchange Tower, 322 Des Voeux Road Central, Hong Kong

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